One for thee, one for me.

Often photographers are tempted to use client work as an opportunity to strut their stuff, to show the world how great of a photographer they are. While I understand the desire to wow the client, and to show off your talent and expertise, it more important to understand the needs of the client first. Perhaps the client really is looking for that showstopper piece that makes people take notice. Or maybe not. Understanding the audience and the purpose of the work is key.

A beautiful moody shot of a liquor bottle and cocktail in a glass is fun, and looks brilliant, and tells the world how great the photographer is.  But if the client wants an e-commerce shot of a drinking glass, it’s not of much value to them. By all means, if you want to shoot the moody dramatic cocktail, do so. Just make sure you also shoot the simple silo on white.

Understanding what the client is looking for is the first job.