No photo > bad photo

Social media eats content. Lots of it. With such a great need for content, it’s easy to push out content that’s not quite up standards. Sometimes “Done” is better than “Perfect” - but rarely. More often, it’s better to find an alternative way of delivering your message than using a sub-par photograph or video. Bad content can give a negative impression of the brand. We all (hopefully) work hard to craft and curate the message and branding that we’re sending out into the world. Don’t undo that hard work by doing less than.