Empathic Superpowers

Empathy is our superpower.

Creatives are often seen as being aloof, or out of touch. But this couldn’t be further from the truth. Successful creatives are in tune with the needs of their audience and clients. They have a highly developed sense of empathy - often too highly developed. (which can lead to imposter syndrome) This empathy is one of the tools that allows creatives to create compelling and connecting works.

But they often have trouble communicating in more traditional ways. Artists are notorious for being unresponsive to calls, emails, and texts. Sometimes, the personality traits that allow them to be extraordinary artists are the same traits that make them terrible at running their business.

Those on the other end of the conversation can easily be frustrated or put off by these communicative shortcomings. It’s helpful for creatives to remember this, and use their empathic superpowers to keep the lines of communication open. Happy clients are those who are kept up to date, in the loop, checked in with, and briefed.